Customer Digital Loyalty Platform

In order to extend loyalty program ROI and overall consumer retention, companies have taken to expanding their loyalty rewards to include social and behavioral actions, like referral rewards and points for user generated content, while also attempting to supply their customers with a more personalized experience. The expansion depends on a mixture of careful planning and therefore the right customer loyalty software. But is it really well worth the effort?

Many would argue yes! Here are just a few of the advantages of customer loyalty programs.

Benefits of Customer Loyalty Programs

1. Increase revenue: Increasing customer retention helps boost profits just because loyal customers have already got trust in your brand and thus are likely to spend more. Consistent with the research referenced above, increasing retention by just 5% through customer loyalty programs can boost revenue by 25% to 95%.
2. Save money: While creating and implementing a loyalty program is an investment, customer retention strategies are often less costly than attracting new customers. Acquiring new customers are often 25% costlier than retaining current customers.
3. Gather valuable data: Latest consumers prefer a customized experience, with quite half Generation K and Millennials reporting personalization as a high priority. By encouraging your customers to fill out profiles as a part of your loyalty program, you'll get the info so you'll not only personalize the customer experience, but to also create targeted marketing campaigns, increase your bond with customers, and even implement your referral program.
4. Make consumers feel appreciated: A comprehensive, personalized loyalty program will make your customers desire they need an emotional reference to your brand and can increase customer patience just in case of mishaps. You'll increase appreciation by incorporating "surprise and delight" points or rewards for special occasions like a customer’s birthday.
5. Increase sales: By personalizing the buyer shopping experience through gathered data, you'll make better suggestions to your customers, which can then increase the likelihood that your customers will purchase a suggested product.
6. Measure loyalty through engagement: Program data allows you to trace analytics and consider reports, measuring the efficacy of customer loyalty on your sales. Measure important retention metrics like program engagement, repeat customer rate, and buy frequency.
7. Better communication: Loyalty programs offer you an immediate thanks to communicate to customers, which may be particularly useful in an emergency like a recall. By matching purchase dates, you'll email relevant customers a few recalled products rather than sending out a generalized email which can be ignored. Additionally , you'll utilize your loyalty program to market sales, special events, and showcase new products.
8. An honest program is self-sufficient: While it takes a touch of labor to structure a robust loyalty campaign and to seek out the software that matches your needs, the program itself is self-sufficient. While it's advised that you simply monitor its metrics, the program will still run on your chosen settings.
9. Attract new customers: an honest rewards program can attract new customers in several ways. First, if you offer points or discounts for signup, you'll automatically be ready to add new customers to your list just because customers want to require advantage of discounts. Meanwhile, if a customer sees an honest loyalty program where rewards are accessible, they're more likely to undertake your brand just because the rewards are easily accessible. On the opposite hand, customers who are satisfied together with your brand may share their experience with friends even without a referral program. Of course, it's fairly easy to include your loyalty and referral rewards into an omni-channel platform so as to further boost referrals and attract new customers.
10. Many room for growth: An honest loyalty program doesn't have to be stagnant. While loyalty programs are fairly self-sufficient, you'll also change and improve your loyalty program by incorporating even more marketing aspects, including referral marketing and visual commerce. As an example, if your company needs a stock of customer photos featuring a replacement product, your loyal customers are going to be your go-to source. After all, who better to market your brand during a photo than someone who is already conversant in your products?

By creating a comprehensive loyalty program that permits for contemporary marketing techniques, you'll turn your customers into advocates for your brand. Since modern consumers trust peers over advertising, fostering loyal customers who will then speak out on your behalf is just a sensible business move.